Are you introducing something new? Perhaps to a new market? A new strategy? Or perhaps even something truely Innovative or Disruptive?
Then we both know you’ll need the chops to do it, your secret mustard recipe and the EDGE to make an impact.
If you do, then you’re the one who will excite your customers and introduce amazing value. You’ll open doors to a new world.
I’m going to assume you have the chops and the secret mustard recipe.
What happens if you don’t have EDGE?
If you don’t, you’ll end up unnoticed, fighting for survival or your competition’s late afternoon snack.
Your EDGE is your ability to be SEEN, to influence and introduce the new rule people start to follow.
Having found your EDGE puts you in the sweetspot.
It’s when the people infront of you see the new opportunity you are offering and say: “This is SO me!”?
Click Genius Circles below to get Erik Micheelsen’s new book EDGE and learn the #1 strategy to create a new niche, a hyper-responsive market and category ownership.
My name is Erik
To learn more about EDGE and GENIUS CIRCLES, click here.
I’ve been in this field for more than 15 years – StartUps, Corporate Businesses, and as an advisor to leaders with businesses in everything from Medtech to textiles to
My background as an
You will find me either right in the middle of innovating as the leader or a team member. Or helping leaders as an advisor or a coach on strategy and tactics such as closed or open, co-creative or hackathon and many more.
I’ve developed 80/20 methods, tools
Over the years, I’ve grown a passion for innovation at a global scale and the leaders who do it. Here at erikmicheelsen.com, I share with you some of the best lessons learned along the way on what they do and how they do it. I call it
Genius Circles is a new community for leaders who understand the value of having your own Genius Circles. As I’m opening up, we’re starting with EDGE. But for those who are interested, we’ll go all the way finding your Global Stage.
Go to Genius Circles and I’ll help you find out if this is for you.
FROM MY BLOG
Dear leader. Regarding Disruption, I’d like to do something a bit different. I made a "Christmas-Disruption Quiz" because I thought it would be fun to ask people what their disruption wishes are. What Disruption-workshop would you want under the Christmas tree? If you...
Round A investment is a done deal. You got your $125 million and an approved term sheet. You’re happy, the investors are happy - now what? Well - now comes the fun part. If you’re ready to play a different game. If you're ready to go to the next level. Most aren't. I...
Or how to design a winning business. This bothers me! Not because I don't believe it's true but because the crucial step is always missing in these creation processes. What am I talking about? Lean Startup, Innovation, Disruption, Design Thinking or as you can see in...