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Erik micheelsen

Astrophysicist and Founder of Innovation Embassy and Genius Circles, Erik Micheelsen shows you how to find your EDGE and become a must-choose. NEW book "EDGE" just releast. Click Genius Circles to get or to join the Genius Circles community.
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Are you introducing something new? Perhaps to a new market? A new strategy? Or perhaps even something truely Innovative or Disruptive?  


Then we both know you’ll need the chops to do it, your secret mustard recipe and the EDGE to make an impact.


If you do, then you’re the one who will excite your customers and introduce amazing value. You’ll open doors to a new world.


I’m going to assume you have the chops and the secret mustard recipe.


What happens if you don’t have EDGE? 


If you don’t, you’ll end up unnoticed, fighting for survival or your competition’s late afternoon snack.


Your EDGE is your ability to be SEEN, to influence and introduce the new rule people start to follow.


Having found your EDGE puts you in the sweetspot.


It’s when the people infront of you see the new opportunity you are offering and say: “This is SO me!”? 

Click Genius Circles below to get Erik Micheelsen’s new book EDGE and learn the #1 strategy to create a new niche, a hyper-responsive market and category ownership.


About Me

My name is Erik Micheelsen – founder of GENIUS CIRCLES. I help StartUp CEO’s, Founders and Innovators find their unique/special/one of a kind approach to innovation and disruption. What I call, finding your EDGE.


To learn more about EDGE and GENIUS CIRCLES, click here.

I’ve been in this field for more than 15 years – StartUps, Corporate Businesses, and as an advisor to leaders with businesses in everything from Medtech to textiles to software.

My background as an Astrophysicist, provides me with a unique advantage of how innovation and disruption works including development and business modelling.

You will find me either right in the middle of innovating as the leader or a team member. Or helping leaders as an advisor or a coach on strategy and tactics such as closed or open, co-creative or hackathon and many more.

I’ve developed 80/20 methods, tools and programs that are designed, not as learning materials but to be used in the thick of action. As an Astrophysicist, I’ve been brought up to understand the fractal nature of this universe and through SWITCH, I’m showing you how you’re really making a new fractal reality when you innovate or disrupt.

Over the years, I’ve grown a passion for innovation at a global scale and the leaders who do it. Here at, I share with you some of the best lessons learned along the way on what they do and how they do it. I call it Global Stage.

Genius Circles is a new community for leaders who understand the value of having your own Genius Circles. As I’m opening up, we’re starting with EDGE. But for those who are interested, we’ll go all the way finding your Global Stage. 

Go to Genius Circles and I’ll help you find out if this is for you.


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