The Mega Star Product Picture-eBook

If you're going to make a product and a business - why not make it a mega star?
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The Mega Star Product Picture-ebook



Brand New From Erik Micheelsen: The Edge Academy Book 1 – Mega Star Products

New Book Reveals The Mindset and #1 Strategy Behind the CEOs and Entrepreneurs Who Create Mega Star Products…”

From Erik Micheelsen’s studio, Copenhagen

Dear Friend,

If you’d going to get ideas and create products, why not turn them into Mega Star Products…

the kind that takes people by storm, defines something new, completely changes the game and becomes #1 in its category…

If this speaks to you, regardless of your industry, this is the most important letter you’ll read today.

I’ll show you why in a minute…

But First… A Disclaimer:

Please understand the results I’m sharing with you are not typical. I’m not implying you’ll duplicate them (or do anything for that matter).

I have had the great privilege of working with some of great business leaders during the past 17 years. Some of them have been CEOs in funded Startups, others have been online Entrepreneurs. Or the business leaders I worked with as a Technology Officer at Coloplast, responsible for Radical Innovation strategy and execution, where I was part of many product creations and launches. And of course the executives I have advised on innovation setups, teams and practice.

During that time, I discovered something about ideas and products that turn into Mega Stars.


WHY they turned into Mega Stars….I’ve described it as a principle along with the actions you need to take. It turns out the sequence of events your idea and product takes people through is important.

How your ideas and products LEAD people to suddenly get it. It’s an amazing experience and I want you to have it.

I made it simple. But simple doesn’t mean easy. It’s still really hard… Not many dare to innovate or disrupt at all and even fewer make it to the end. Most end up in the slush pile of hyper-clutter.

I’m not saying any idea or product can become a Mega Star. What I am saying is, I’ll show you how to know from the beginning (HINT! It’s got nothing to do with neither the business model, the customer “need” or anything like that…).

There is one move that will greatly improve your odds for success.

Some need nothing more than to know that one move. There is an 80/20 to it. You need to know what it is.

Still, having done this for years, here’s what I’ve seen and I need to tell you honestly.

The average CEO or Entrepreneur who buys any “how to” information gets little to no results. I’m using these references for example purposes only.

Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic.

All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET THIS BOOK.

With that said … let me jump right in and show you…
Exactly What You’re Getting


This is dramatically different from anything you’ve ever read because it’s more of a “field guide” for creating Mega Star Products than a traditional “book”.

Plus it’s easy to read!

The reason why is because there’s no fluff or filler. It immediately gets down to brass tacks, showing you exactly how it works, how to do it, and why.

Plus, because it’s a Picture-eBook it’s both easy and fun to read.

It’s actually three books in one!

Book 1 is just 60 pages. It takes you through the mindset and what your idea or product needs to DO to your prospect to make them “get it”. This you can read in an afternoon. Many of you will not need to know anything more than these 60 pages. You’ll know exactly what you need to do.

Book 2 is once you’ve decided on your strategy and tactics you’ll need the product, business and experience to be connected all together. Flip to the end of the book. Here, you’ll find the Mega Star Product Canvas. Complete with how to find your business model, how your R&D is going to work and the elements that ensure Mega Stardom.

Book 3 is filled with examples, exercises and what I call “the Mega Star Product System”. This book turns businesses, weather a 1 person company or corporate, into a Mega Star Factory. Those of you who want to go deep into how ideas and products speak to our neurology, you’ll love this. Or if you’re interested in Co-innovation and setting up an innovation system with your ecosystem. If you have physical space you’d like to dedicate to innovation, if you want to know how to facilitate processes, create accellerator programs or simply re-innovate your current product portfolio, this is for you.

And you’ll immediately “get” the entire methodology.

You’ll be able to look at some of the most successful businesses in history and shake your head in disbelief as it suddenly makes sense.

Here’s just a fraction of what’s inside and what it might mean for your business:

BEST NEWS EVER: Your competitors are practically throwing customers at you as you read this. 


 They’re making three deadly mistakes that can drive their customers to you in DROVES.  

All you have to do is basically “let your product speak for itself” and you might become the #1 choice in your marketplace in a matter of days using this one simple method. (See page 31.)

BREAKTHROUGH TACTICS for gaining Mega Star Recognition with your prospects.

 Very few businesses do this, and I think it’s around 300 times easier than the “normal” methods everyone else does.  

You’ll get a crystal clear understanding of this on Page 46. 

The simple secret of how top business innovators present innovations leading to standing ovations, a que of buying customers – and how you can reverse engineer it for your own personal gain. (See page 51.)

PLUG YOUR EARS! You’re being fed terrible mis-information by consultants and academics with innovation or growth “wheels” and their shiny checklists. 

There are only three things your idea or product needs to do become a #1 choice. That happens when they work together in perfect synergy and applied in the right order. Tommy Hilfiger did this with a single IMAGE that propelled him to fame and stardom. 

On Page 115, you’ll get the exact 3-part equation that shows how products makes heads turn as an exercise to make it apply to your gain and profit. You’ll instantly end up with your own system so you can apply it to your business today. 

Implement this and it is exactly what others have done to change the game completely. Do this and it might be all you need to …catapult yourself, your business, or your brand into becoming the new hit and new trend. While your competition is left scratching their heads in wonder.

The two things you can do IMMEDIATELY to increase recognition and trust without spending money on development.

This “FLIP the process” approach will make you never go back. Instead of starting from “the customer need” or your “great idea” and then HOPING customer-verification may(?) lead to success, you’ll start with the premise your customers buy into. This way, you start strong, can sell before even having creating the product (finished) and can lead your customers any new innovations. (See Page 94.)

TURN THIS ON: There’s an amazing psychological and physical effect that makes people line up in droves to proudly spend 300% more on the same “type” of product your competitors are forced to sell at a fraction of the price. 

Beginning on Page 17, I walk you through the exact process your product needs to take your customers through.

On Page 25, in one word, I reveal exactly what your trying to achieve, why it works and hints at the exact steps required to create a “mad rush” effect in your business. 

Those steps are handed to you Page 31 and I go into detail with how they work, independent of your industry.

Because in the end, we’re all people. Our industry is where our professional interest is but we still want top quality that preferably surpasses our performance-metric requirements. We all want to boast to our co-workers, friends and family about the amazing product we “found”. We all want to be proud. These steps will show you how to make your customers proud and spread the word.

I’ve personally used this process on something as exotic as a national innovation project leading to 1000’s of participants including professionals, politicians, investors and people from all walks of life with no prior background on innovation.

This one tip alone can literally alter the course of your business

…transforming your business into a premium brand that people want to be associated with.

Think that better ideas or knowing your customers pain is the first step to new business and innovation? Think again! Discover the single biggest factor to introducing a product that turnes into a breakthrough take-all market leader…even conservative BtoB industries. (Page 95 “how to create desire”.)

Everybody Knows

You’re supposed to create a product the customer understands and meets their checklist criteria, right?


For the past seven years, I have only worked with innovative new value-offers, customers NEVER asked for and had no idea they could get…

and I’ve seen Startups turn from zero sales in two years and change it to $ 50k+ pr month the first year.

I’ve seen novel water filters for industry, a corporate executive team say yes to an internal AI solution or how about medical clinic finally get a yes to launch a hugely complex program involving professions co-creating with citizens. One startup that went from one struggling owner, find his Mega Star premise the week after get his first client. A year later and he has 15 imployees and has opened the companies first internationa office. An online Entrepreneur who works with brand strategy. She had lots of “low-pay-by-the-hour” offers but zero highend. Today she runs an online academy and a yearly retreat.  See what I’m doing differently – and how you can use the same method – Page 96.

Plus you’ll also discover …

How to step out of the race-to-the-bottom your competitors are in and astonish everyone with a high premium product…The secret is called a SWITCH and works even if you’re an “unknown nobody”. (Page 176).

The easiest way to create major demand for what you’re selling. 

Make your product SPEAK instead of (or at least before…) using hype and the typical “silver-bullet marketing” you’re used to (and sick of). This simple approach works day 1 – and it doesn’t even take money to make it work. (See page 13)

The reason potential customers are backing away or not even looking at your innovative or disruptive offer.

How to use “Intrinsic Value” to make your potential customers current choice “so yesterday”.

Learn the four key psychological positioning triggers that makes your offer magnetic to your best customers.
 Hint! If you want funding, this page is for you: Page 137.

How to become an IMPACT LEADER in your marketplace. 

This is the advanced section: How to rethink your business model, think in terms of QUBES (what!?) and Co-innovation… and create Mega Star Products by combining efforts and introducing a new rule that empowers all involved. (Starting on page 62.)

But that’s not all…

As we go deeper, I’ll show you down-to-earth strategies and tactics for innovation and disruption Entrepreneurs or Startups can use for testing how to go to market. Or a corporate business who is looking for a bigger slice of a bigger cake… But really… why stop here?

How To Become a Mega Star Factory!

In the old’n days… innovating meant new physical products. 

THINK back and remember a few of the companies that once were giants… and suddenly seized to exist. Because they couldn’t innovate.

Here’s why. And it’s not what you’ve learned during your MBA or in your favourite “how to” innovation or disruption book:

Innovations are ALWAYS “a new world”.

In that “new world”, your customers get something they otherwise can’t and NO – it’s not your “product”.

What they’re really buying (page 43) is something radically different.
In fact, what you call your “product” is most likely a “commodity”.

Implying (1)… your product is EVERYTHING about the world your company has introduced.
Implying (2)…. innovating is revealing more of that world... new cools and amazing experiences that fit market strategically.
Implying (3)…. your revenue stream depends on how valuable that world is… which is time dependent (why? Page 91)…
Implying (4)…. when your customers can’t see the difference between yours or your competitors worlds (products), you’ll end up lowering your price.
Implying (5)…. the only thing you have got going for you IS that world…

BUT! If you don’t know how your customers identify that world and WHAT exactly it is they’re choosing, you’ll not be able to renew it (Page 96).

And end up having “your Kodak moment” (we don’t want that!).


Now there’s a new innovation process that keeps you in business as long as you stick to the “world” you have introduced…and I don’t care if you’re online, a dentist, hotel-owner, make valves for breweries or advanced tech-products.   

Discover what it is and precisely how to deploy it starting Page 107.

How billion dollar CEOs, politicians, and your competitors lead people without ever even meeting them. Use this ETHICALLY – major discovery on Page 110.

The fastest way to make someone get and want what you’re offering. (Whatever you do, DON’T talk about how innovative your product is!) Page 111.

When you do it right, your potential customers will turn their backs on their current choice… and not look back! 

Did you know that 80%-90% of new startups fail within the first five years? And guess what… they used exactly the same logic and advice you’re most likely operating from right now.

Confession time: Agile processes, starting “Lean”, minimal viable “X”, Business Model Canvas and many others are… Mega Star Products.

Yes, I use them all the time myself and they do PART OF what’s needed. They speak to 1 1/2 of the 4 mindsets you need to know about and you need to know how to operate them.

The mindset difference between the CEOs and Entrepreneurs who create Mega Star Products is an attitude.

Forget needing more explanations – you simply need to know how to operate them (Page 127).

But it’s just the tip of the iceberg because you’re also getting …

An Advanced System For continually innovating with customers, partners and other businesses to create your own innovation ecosystem.

This is the real trick to getting ahead – when its not just you who pushing but others are invested as well.


As much as people like to complicate the process of innovating, it’s actually pretty simple.

Here it is:

Step 1: Create an awesome new opportunity

Step 2: When they buy, change their status.

 Everybody knows the first step is about Technology, Design (…Thinking – there’s another MSP for you…) and an amazing Experience. After all, what does TED stand for (there’s yet another MSP)?

You know your customer, what they want and how to create a solution for them with your BIG idea.

You can do that in your sleep.

But shouldn’t TED really be called TEDB? As in “B” for Business Model?

This is an example on how most CEOs and Entrepreneurs are sold on PART of the truth. The part they LIKE (to do).

Step 1 is not the creation part OR the business opportunity part but both at the same time.

 Now how do you do that? This is without doubt why so many never end up with a Mega Star Product.

>>>What you have to do is flip the process<<<

Start with Step 2. But read it like this:

Step 2: make the product present an amazing status (change) for your customers… they can’t have… until they buy.

Then comes what most try to do first:

Step 1: when they buy, what they are handed are “the keys”.

Why this way? I’ll tell you why…

This way, you get to make lots and lots of different Mega Star Products and at different price points.

Ever heard of low-end, mid-range and high-end prices?

The way I first showed you gives you one shot. Either they like THAT product you showed them or not. Get it?

 When you see businesses that can’t innovate, they followed that first way I showed you. It’s nobody’s fault. It seems logical and it’s how it’s taught in most institutions and most “how to” books.

The new way leads to FLEXIBILITY… to innovate!

So here it is…

how do you turn a complete stranger into a raving fan who chooses YOU over everybody else …over and over again?

There’s A System For It

I’ve designed the book such that you experience that system again and again as you read the book.

Then questions start to arrive…  about how you can do it for yourself. The book will take you through what you need to accomplish.

That way, when you reach the MSP Canvas, you’re not just “filling in the blanks” but ensuring your customer comes into contact with your product…in the right sequence… with the right triggers in place.

Remember, you’re introducing something like they’ve never seen before! They haven’t a clue what it IS… not if it’s truly innovative.


What I’m going to show you is … before your brilliant pitch, all the words, mockups etc… you need to know EXACTLY how your product will connect the dots for your customer… and you’re going to do it.

It’s not a new tech gizmo.

It’s not software.

Here’s What To Do Next

The “cost” of this book is $5.67, and you get it instantly as a PDF download.

Why $5.60?

It’s roughly what it costs me pr sale in ads, hosting and some other stuff.

Have you ever booked a vacation to some exotic place on earth? Could be a nice place by the beach, in the mountains for skiing or some other spot you were excited about your going to?

…and then someone tells you “waiting is half the fun?”. I hugely disagree!

I’m a firm believer of “arriving in style”. And THAT being half the fun.

…why I invested some funds for you to have a nice buying experience and for you to gain access to your Picture-eBook as a PDF right away.

As soon as you place your order today, you’ll be sent a email receipt with the download link where you can get it.

From there you can download the book and read it.

You can access your book anywhere, instantly, without having to wait for the post office to get it to you!

Oh, and in case you’re wondering …


Let me say it again: clicking on the link will bring you to a page where you fill out your details. You will then be redirected to a Thank You Page and you will receive a an email right away with a link to download and ENJOY your book right away.

HOWEVER! (1), I will present an option some of you might like, which is a Podcast-Walkthrough.

HOWEVER! (2), this is a “live book”. As you will see, I have much more material on the way. There are SO many exciting things to talk about and guess what? As more material arrives, you’ll be notified and provided a download link. It’s all part of the package deal…

HOWEVER! (3), some of you might like to participate in the 5-day MSP Challenge Workshop. Independent of weather you have a idea or product you are working on or need to find one, this is for you who wants to go deeper.

In the MSP workshop, every new challenge day 8am sharp, I send you the challenge of the week. There will also be a video that goes through the material and tells you what you need to do. There will also be a weekly Q&A session. And the final day will be LIVE where we pick a few of the hottest topics and also your cases and what you need to do next.

The workshop is for CEOs and Entrepreneurs. Students are allowed bu themselves – or in TEAMS!

A word about The Edge Academy because I know some of you are intersted: Once the 5-day challenge workshop is over, I’ll send you a final challenge. Answering that challenge is your ticket to get in the Edge Academy.

YES!, you’ll find the Picture-eBook will give you what you needs. The above is for those of you who want to go deeper into the practice of making Mega Star Products.

I’m giving you this entire book at cost, as a means of “putting my best foot forward” and demonstrating real value.

My hope is that you’ll love it and this will be the start of a good business relationship for years to come.

With that said, there is ONE thing to keep in mind:

Time Is Of The Essence

Here’s why.

Once you’ve read the book, you’ll understand how each step of the processes helps your potential customer to make a valuable choice for THEM!

This is about innovative value your customers had no idea was available. As you’ve probably already experienced, getting that value across is…. a real challenge!

Now you’ll know what to do. A tight formula for you to follow. You’ll find it spills over into your communications, how you offer your product and your interaction with your customers.

If you’re going to make a product, might as well make it a mega star, right?

Let’s be honest… Presenting a brand new innovative or disruptive product is probably one of the most scary topics for CEOs and Entrepreneurs.

We’ve all heard the horror stories of people who launch and…. crickets!

Then try again and and again and again and no matter what they do, the customers keep passing them by.

I can relate. It’s happened to me. More times than I care to count. But I figured something out. It’s why people now call me up for help. There are so many exciting topics when it comes to Mega Star Products and why I ended up writing this book and started the Edge Academy.

It’s a topic I’ve been working with for about than 17 years. I stuck with it and now I can show anyone in any industry how to unravel what the next Mega Star Product will be about.

In fact, I SHOW you how to figure it out yourself in the Picture-eBook (starting Page 88). I bring out the psychology, the effect your product was have, the sequence of events and the attitude of the CEOs or Entrepreneurs behind Mega Star Products have.

I’ve made it simple, I give you the premise and how to know if you’re doing it right WHILE you’re turning your idea or product into a Mega Star.


Well, there are three steps… and I’m convinced that if you follow these three steps, you can crack the “Mega Star Product Code” yourself.

Just a few of the things the book includes to help you along the way:

What “timezone” are your customers in? This is the greatest barrier for must CEOs and Entrepreneurs… and their customers. No, this is not about future pacing or how to make your offer more concrete. Instead, this is how visionary leaders and the great innovators upgrade OUR minds to let go of our current choices.

You’ve got 3 seconds! How to position your product to create instant recognition. In 5 seconds they’ll start thinking of how to handle it. In 7 seconds they’ll know what it’s like for them to use your product. Think that’s impossible? Then that is why you fail. You see, that’s all the time your potential customers will give you. The rest of the time is spent on justifying the decision they’ve made.

The secret “three stages” that every successful Mega Star Product takes their customers through. (hint! use this for all your materials too…). Why you can’t explain your fantastic innovative product to achieve hands-in-the-air recognition (… and why what you are told about idea-pitching is wrong!).

Have you heard about finding your “why”? Or the “soul” of your product?

What is that REALLY? Answering this step is not enough. It’s all the information it leads to that you need.

This one step will lead straight to what technology and designs you need, the perfect business model and the experience you must give your customer.

The often overlooked (but super easy) method for people to immediately “buy” why your innovative idea is so smart.

And a whole lot more!


The book is great and you’ll get everything you need from it.

And the fun doesn’t stop here. I’m going to be continually updating this book with many new chapters. They range from how to price your products to Impact Ledership. I’m the kinda guy that likes to play big or go home and I’m betting you are too.

That’s why I made this book. To help you show to the world your idea or product and the awesome value you’re offering. And for you to know what to do to turn it into a Mega Star.

So yes…
You Really Are Getting This Book For Just $5.60…

However, as more material is poured into the book, I may pull the book down and raise the price… so you need to claim your copy now.

And by the way, even though you’re paying a ridiculously low price – you’re still protected by …

The Boldest Guarantee In The World

I 100% Guarantee you’ll love this book or I’ll return your $5.60 let you keep the book and the video training anyway.

Just email me or call the number on your receipt and I’ll give you back your $5.60 with no questions asked.

How’s that for fair?
This Is Truly A Limited Offer So Claim Your Copy
Now Before I Raise Prices
Recieve all Future Updates And New Chapters

Send Me The Book

Thanks for taking the time to read this letter and I look forward to hearing from you soon!

Erik Micheelsen

P.S. In case you’re one of those people (like me) who just skip to the end of the letter, here’s the deal:

I’m giving you a 150+ page book that outlines exactly how some ideas and products turn into Mega Star products.

I’ve used it to help CEOs and Entrepreneurs create wildly successful businesses and for myself as I’m creating the Edge Academy. It’s fun to use, gives results as soon as you implement it and best of all, helps to understand how to improve what you’re doing. I show you the mindset and practice together with examples and exercises. This is seriously one cool Picture-eBook!

All you pay is a measly $5.60.

(That’s the approx price it costs pr sale.)

***** This is a live book meaning when you get it, you’re also getting the future updates and there are quite a number of chapters ranging from how to price your product to Impact Leadership.

The bonus of this book is that you’ll get how to use your conclusions in all your materials.

I’m keeping the price down sort of as a gift because I want you to implement what you learn in the book immediately.

This is a very limited offer because I’m running a marketing test. If I’m not able to at least break even on my advertising costs, then the price will go up. Which will happen in any case as more material is added to the book.

There is no “catch” to this offer. Yes, I will offer you a Podcast-Companion when you sign up for the book. Other than that, this is a stand-alone offer. I want you to have a great experience and my intention is to hand you great value.

In fact, if you don’t like the book let me know and I’ll even give you back your $5.60.

Click here and claim your copy now. You won’t regret it.

DISCLAIMER: The results stated above are my personal results and the results of the Entrepreneurs and CEOs I’ve worked with. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing innovation, disruption and how some ideas and products turn into Mega Star Products for 17 years. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET THIS BOOK.
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